Services

Marketing Planning & Strategy

Having worked with brands for over 15 years, I am extremely passionate about unlocking a brand’s personality to bring it to life in a way that engages and captures it’s audience. In my experience, a clear strategy is critical to a brand’s success but often brands are lacking strategic direction, both in the short and long term.

  • Marketing/Brand Audit
  • Creation of SMART objectives
  • Strategic development of marketing strategy
  • Digital Audit
  • Strategic Digital Marketing Plan
  • NPD Planning and strategy
  • Strategic Brand Creation/Development

Communications Strategy

Communication is one of the strongest assets a business has to successfully engage it’s audience and build your reputation. PR has the ability to generate a ‘buzz’ about a brand, generate engaging conversations and building long-term, trusted relationships. I can help craft a PR & communications strategy which will enable your brand to speak directly and effectively to your desired audience.

  • Communications Strategy/Channel Audit
  • Internal Communications Strategy Planning and Development
  • PR Strategy and Planning – consumer and business
  • Communication Channels selection and analysis
  • Creation of Strategic Communications Plan
  • Internal Communications Planning and Strategy
  • Influencer Marketing Strategy and Management
  • Professional and Business profiling

Digital Marketing

Digital Marketing is not an option for businesses, it is a necessity in-order to survive and thrive! To some, it can be a minefield of ever changing channels and technologies, however with a clear strategy and goals, it is an effective way to help your brand break through in the increasingly noisy marketplace. I can provide insight, support and expertise in digital marketing planning and activation to drive engagement and growth.

  • Digital Marketing Audit
  • Digital Marketing Strategy
  • E-commerce Development and Strategy
  • Social Media Channel selection, creation and set up
  • Social Media Content Strategy
  • Digital Marketing Measurement and Analysis
  • Email Marketing
  • Influencer Marketing

One to One Mentoring

Due to high demand, I am now offering one to one mentoring with Start Up and SME businesses. Mentoring is tailored depending on business requirements.

  • SME Brand Development Mentoring
  • Business Strategy Mentoring – including Marketing & Communications strategy
  • Digital Strategy Mentoring – including E-Commerce and Social Media strategy
  • Marketing Skills Development Mentoring – Marketing Management

Outsourced Management

Outsourced marketing management is a cost effective way to have the marketing expertise required within your team without the long term investment. I can work with your business remotely, or as part of your in-house team, on a short term project/contract basis, providing expertise in my specialist areas of marketing and digital strategy, brand management and PR and communications. Rates are charged on a daily, weekly or monthly basis and are dependent on the project requirement. Contact me to discuss how this service could work for your business.

Digital Training

As a CIM tutor and lecturer in Digital Marketing, I am well versed in working with marketing and communications professionals of all levels to help develop their knowledge and skills in digital marketing. I offer bespoke half day digital training workshops for individuals or teams (up to 3 people) covering the following areas:

  • Digital Strategy
  • Social Media Marketing
  • E-commerce and Selling Online
  • Measuring Metrics

Contact

Email: Kristin@kristinjamesonconsulting.com

Tel: 07840373233